This morning I woke early to sit in on the online action and information coming out of the NECC09 Keynote (check out twitter with #necc09 or this blog post with coveritlive - http://bit.ly/gtcMD), the discussion and questions were interesting. Then on my way into a work engagement I was confronted with a news story on the radio about the Government pulling a television commercial by BMW because it might encourage hoons.
WAKE UP
This is an interesting commercial not because I aspire to own a BWM or because of the camera angles but because of the idea of using a car to create a form or art work (we will leave the whole green issues to one side for a moment) - the application and structure of the commercial may not appeal to everyone.
But seriously do authorities think people are going to watch this ad and start hooning? What the authorities don't understand is that our children, teenagers whoever really can access this clip online at a any time or access any of the hundreds of thousand other clips showing people really hooning. I would guess that this commercial would have been targeted to a certain audience and I do not recall seeing in a television show that the hoons would be watching (note to self locate def of Hoon).
Check out this next clip, it is available on the web - not sure I have seen any people try it in Melbourne yet. Maybe the authorities should put it on air so that we get better roads - the roads in the Saudi look great.
Here are a few links to the BMW ad:
BMW Z4 Roadster: Art of Driving
